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GABRIELLE PETERSON

As a writer and communications director, accessible storytelling has always been paramount for Gabrielle. There is a narrative arc to just about everything — you just need to peel your eyes and look close enough.

When Gabrielle first started working in architecture and urban design, she noticed a glaring misalignment in the industry’s backbone — here was a profession designing and building the backdrop for every human life, and yet, no one had seemed to grasp how to communicate that impact to the world.

Absolutely in love with identifying inventive and effective methods of converting the physical into the textual, Gabrielle is Farr’s translator, making sure that the industry and beyond is aware of just how much we at Farr are changing the world.